A cacophony of color.
Saturation, hue, contrast, tone, tint, shade- these are just a handful of the words we use to describe one of the most incredible perceptions we possess. We are wired to process color.
It has a power over people that we don’t often acknowledge. Nothing is quite as affecting as the calming blue of the shallows of the Pacific, the comfortable dull red of Oklahoman rose rock and the arresting orange of a ripe pumpkin.
These colors have personalities, meanings.
All of these examples are pulled from our own experiences however, and are by no means universal truths. In fact, many affiliations that we take for granted are constructed from our experiences and culturally dependent.
In our quest to tackle complexity, we at Y Worlds believe that it is vital to incorporate color into our language of semiotics. We cannot ignore that which has such a fundamental role in our thinking, our understanding and our perception. As part of our language, Visual Y, we have constructed a mechanism that uses color to indicate elements of validity and positivity. In addition, we will use movement, flow, texture and pattern to embed a richer meaning to the information.
Recognizing the non-universality of the meanings of any color, we have endeavored to establish a small set of spectra that can be easily remembered and applied.
For positive associations we have selected blue and for negative associations red.
Color is such a fundamental element of the human condition, and it’s a shame that it has thus far been so underutilized in language and thought. Color and pattern have the potential to fundamentally change how we organize and comprehend complex knowledge.
Help us put color to work.
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